Concept projectPersonal trainer
Format Strength
One clear offer, repeated until you take it.
- Sector
- Personal trainer
- Scope
- Design concept
- Palette
formatstrength.co.uk
A design concept for a fictional business. Format Strength is not a real company and this is not a paying client project.
The brief
What this business actually needs from a website.
- Fitness is a confidence purchase — people need to picture themselves in the room before they commit.
- The decision is rarely made on the first visit, so the free intro session has to be impossible to miss.
- Training options need to be legible at a glance: 1-to-1, small group, or online.
Design decisions
01
One call to action, everywhere
Book a free session appears in the header, the hero and the closing band. Every other link is secondary.
02
Three clear ways to train
Cards with distinct prices and formats stop people bouncing because they assumed it was out of their budget.
03
The timetable is the proof
A visible weekly schedule shows the studio is busy and running, which does the job a testimonial usually would.
04
High-contrast type, one accent
Heavy uppercase headlines and a single bright accent give it energy without relying on stock gym photography.
What a build like this includes
- Free-session booking flow
- Weekly timetable
- Programme and pricing pages
- Enquiry form with goal selection
- Analytics on every booking click
Want to see this done for your business?
I will design a free homepage concept for you — same approach, your business, no cost.